Digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your business and convince them to come to your business. This is a competitive landscape, with top digital marketing franchises offering a great niche business.
why should you consider owning a Digital Marketing Business?
No matter the industry, every business requires some form of marketing. And the information age encompasses opportunities for modern marketing avenues such as social media, e-mail, and websites. Startups and existing companies of all sizes are turning to digital marketing services to handle their advertising, newsletters, and social media engagement.
When you open a digital marketing franchise, you’ll be able to provide a service that’s in high demand among businesses. As you develop your expertise and become a leader in digital marketing, demand for your services will only increase. In an increasingly digital world, businesses are discovering that the best way to reach their clientele is online.
Your digital marketing business will take advantage of the social media and internet boom to deliver advertising to today’s audiences. It’s a profitable industry, and digital marketers who do their jobs well make a difference for the businesses they serve
Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027.Display, one of the segments analyzed in the report, is projected to grow at a 12% CAGR to reach US$350.6 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period. This segment currently accounts for a 44.3% share of the global Digital Advertising and Marketing market.
The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 13.9% CAGR for the Period of 2020-2027 The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. The country currently accounts for a 26.99% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$139.3 Billion in the year 2027 trailing a CAGR of 13.9% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR while Rest of European market (as defined in the study) will reach US$139.3 Billion by the year 2027.
Benefits of owning an automotive franchise include:
- Networking: When business owners and community organizations realize the benefits of using your services, they’ll tell their friends and peers about you.
- An ever-present demand: Advertising and promotion are always a need for any business, and new businesses are opening every day. There is always a customer base for marketing.
- Low overhead: Dealing in digital services generally involves lower startup costs. It’s possible to run this type of business from home, and recurring expenses are generally limited to computer hardware and software.
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